5 Ways Businesses Can Utilize Alexa and Google Home
Businesses are increasing efficiency and saving time by integrating voice technology into their daily operations. Smart speakers, like Amazon Echo and Google Home, have opened a whole new avenue of convenience. Consumers can search, shop, plan, text, email and control multiple devices without lifting a finger. Voice technology is the future and with more and more consumers adopting voice technology into their homes, businesses must determine how they can play a part in the voice revolution.
As voice technology becomes the new norm, more customized apps, products, and integrations will be introduced. In order for businesses to tap into that market, it will be crucial for them to adopt voice technology and look into building “voice apps” of their own. When businesses create their own custom voice apps, their content will be available to a whole new audience for them to tap into. The main question is: “How can businesses utilize voice technology in a way that works for their company?”.
We have a few tips to help get you started:
1. Re-Frame Your Marketing Strategy
Voice technology serves as an entirely new platform where businesses can connect with their customers. Brands will need to figure out what they will sound and look like on the Alexa or Google Home devices. It will be vital for brands to pay attention to how consumers use and connect with their product within the home on a day-to-day basis. This will help them curate the most strategic marketing strategy for the voice technology platform. Want to learn more? Check out our blog post: Marketer's Next Big Challenge: Voice technology.
2. Collect More Data on Customer Demographics
Voice technology will allow businesses to connect with their customers on a whole new level. Since products like Alexa and Google home are being used within people’s living spaces, this means that businesses will be able to collect specific data about it’s consumers. Knowing how a customer actually summons a product or service within their home will be crucial knowledge for companies and brands.
3. Streamline the Support Process For Your Customers
Voice technology provides an opportunity for businesses to provide seamless customer service support. Considering voice technology can integrate existing data, it is a fantastic platform for companies for when their customers have concerns or questions about their products and services.
According to a study that was conducted by anti-phone fraud experts, Pindrop:
· 94% of managers see voice technology as an important driver of customer satisfaction.
· 85% of businesses are planning to use voice technology - such as Amazon’s Alexa - to communicate with customers in the next 12 months.
4. Save Time Within Daily Operations In the Workplace
The biggest advantage to voice technology is that it saves time. It is evident that we can talk faster than we can write or type. In result, voice becoming integrated within our daily routine at work is a logical transition from keyboards and notepads.
Picture the office space you have set up right now. You have your computer, keyboard, maybe a notebook, and a pen. Now add an Alexa. Not only will this device take away the need for some of the items within your office, but it will also enhance the way you utilize your office space. For example, while on an important phone call, you can ask Alexa to find a specific data set that you need. This saves you from searching through countless documents and files while trying to focus on the call. In addition, instead of posting sticky notes around your office for reminders, simply ask Alexa to remind you of when your next meeting is.
5. Integrate Your Existing Systems Within the Alexa
By using the Alexa Voice Service (AVS), developers are able to actually integrate existing systems onto the Alexa device. For example, you will be able to access Salesforce, SAP, ServiceNow, ZenDesk, HubSpot and more from one simple command to your Alexa device.